Press Release
Title: Africa's Appetite for Canned Mackerel in Tomato Sauce Grows Amid Rising Demand for Nutritious, Affordable Foods
Accra, Ghana – April 2025 - As Africa continues to experience rapid urbanization and population growth, demand for nutritious, shelf-stable, and affordable protein sources is accelerating. Among the fastest-rising stars in the region's food sector is Canned Mackerel in Tomato Sauce, which has become a pantry staple across West and Central Africa.
According to recent market insights, countries like Ghana, Nigeria, Côte d'Ivoire, Cameroon, and Angola have seen significant year-over-year growth in canned fish consumption, with mackerel leading the trend. Blended with savory tomato sauce, this product offers the perfect balance of protein, healthy fats, lycopene-rich tomato, and convenience, making it a go-to choice for millions of households.
"Canned mackerel in tomato sauce is more than just a meal - it's an affordable source of nutrition that fits the lifestyle of today's African families," says a spokesperson for Ningbo Kenale Co., Ltd., one of the region's key exporters.
Why It's Popular:
- Nutritional Value: High in omega-3 fatty acids, calcium, and vitamin D.
- Shelf-Stable: Ideal for regions with limited refrigeration infrastructure.
- Affordable Protein: Offers value compared to fresh fish or meat.
- Versatility: Eaten with rice, bread, plantains, or traditional staples like gari and fufu.
Market Highlights:
- In Ghana, canned fish imports rose by over 15% in 2024, with mackerel accounting for the largest share.
- Nigeria's coastal cities and northern regions alike consume large volumes of tomato-based canned fish, driven by rising food inflation and a need for reliable protein sources.
- Retailers report increased consumer interest in branded, attractively packaged products, especially in 425g and 155g sizes.
Regional Impact & Future Growth:
Development agencies and food programs are also turning to canned mackerel to support school feeding initiatives and food aid due to its long shelf life and nutritional density. As a result, manufacturers are scaling up production and exploring private label opportunities across West and Central Africa.
Industry experts predict that the market for canned fish in tomato sauce will grow at a CAGR of over 8% in Sub-Saharan Africa over the next five years, fueled by rising incomes, urban expansion, and growing brand awareness.
About Us
Ningbo Kenale food Co., Ltd. is a leading exporter of canned foods, specializing in tomato paste, canned sardines, and canned mackerel. With over 15 years of experience in African markets, we proudly serve partners across Ghana, Nigeria, Benin, Togo, and beyond. Our brands are trusted for quality, consistency, and competitive pricing.
Contact:
Vicky | Sales Manager
Whatsapp: ：+8613757410361
https://www.canned-foods.com
